Local business listings are responsible for a significant portion of search engine traffic for any well ranking local business. Majority of search engines include their local business results within their map products (e.g. Google Maps), while Google, Yahoo and Bing include them directly in their Search Engine Results Pages. Having well ranking Google+ Business Page, Yahoo Local, Bing Places and HERE PrimePlaces (Nokia Prime Place) listings is paramount to a successful online marketing strategy of a business that operates locally.
Your Google+ Business Page (Formerly Google Places, Google LBC, Google Local Business Listing, or Google Maps Listing) is the most important element of a local SEO strategy. Numerous SEO companies world wide are observing this trend: