What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is an Internet Marketing process of advertising a website within search engine result pages (SERPs). Search Engine Marketing is commonly used to generate leads, exposure and sales for businesses targeting prospects who are searching for relevant products and services.

Does Online Advertising Drive Offline Sales?

What is Google AdWords and How Does it Work?

Google AdWords is Google’s main advertising product.

Primary Google AdWords Ad Types

  • Search Ads – Ads you see directly in search results.
  • Display Ads – Ads you see on websites across the web.
  • Video & Youtube Ads – Ads you see on youtube, embedded into videos, as well as textual content.
  • TV Ads – Ads on the Google TV Product.
  • Mobile Ads – Ads targeted at mobile devices.

Ad targeting options include Local Specific (a radius around a specific location), City or Area Specific, National, International, Combination (you may combine any desired geo targets to focus on your target market only) geo targeting options. You may also target by language and other specific customer demographic variables.

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