Google Adwords Campaign Management Toronto, Bing Ads, PPC and More!

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is an Internet Marketing process of advertising a website within search engine result pages (SERPs). Search Engine Marketing is commonly used to generate leads, exposure and sales for businesses targeting prospects who are searching for relevant products and services.

Does Online Advertising Drive Offline Sales?

What is Google AdWords and How Does it Work?

Google AdWords is Google’s main advertising product.

Primary Google AdWords Ad Types

Search Ads – Ads you see directly in search results.
Display Ads – Ads you see on websites across the web.
Video & Youtube Ads – Ads you see on youtube, embedded into videos, as well as textual content.
TV Ads – Ads on the Google TV Product.
Mobile Ads – Ads targeted at mobile devices.

Ad targeting options include Local Specific (a radius around a specific location), City or Area Specific, National, International, Combination (you may combine any desired geo targets to focus on your target market only) geo targeting options. You may also target by language and other specific customer demographic variables.

Advertising on Google, Bing and Yahoo could not be simpler! Regardless of your budget, you can get started within 24 hours and serve your ads to your potential customers searching for your products and services. You only pay when your ad is clicked and your website visited.

Are you ready to start a conversation?

Get in Touch

$300 in free advertising when you spend your first $100

Limited time offer for our new Google AdWords Clients

Adwave offers complete Bing Ads & Google AdWords Campaign Management in Toronto, Ontario as well as internationally. Whether you would like to try Google AdWords or Bing Ads for the first time or your campaign simply needs a tune up, Adwave is here for you. Adwave offers comprehensive solutions that help our customers drive sales, generate leads and build brand recognition.

Our AdWords Management Service

Analysis

We will thoroughly analyze your business goals as well as the demographics and media habits of your target customers. A better understanding of your prospects will enable us to come up with creative keyword directions, yielding a higher ROI and a lower Cost-Per-Click.

Campaign Setup

We will create highly focused Ad Groups utilizing unique account structure optimization approaches to achieve ultimate Ad performance. We will optimize keywords, match types, geo-targeting, campaign & Ad Group negative keywords to create an efficient and ROI driven campaign.

Ad Copywriting

Our professional Copywriters will create eye catching, highly converting, policy compliant, and quality score optimized ads. By delicately balancing your Ad’s quality score, call to action elements and keyword targeting relevance, we generate highly converting traffic.

Landing Pages

We will create landing pages to target specific Campaigns & Ad Groups. It is paramount to have a high quality score to succeed in competitive markets. Our landing pages have a high AdWords quality score and are optimized with highly converting call-to-action elements.

24/7 Management

AdWords campaigns need to be managed and adjusted constantly. If an Ad Group starts underperforming it needs to be optimized or taken off-line. Our 24/7 AdWords management service will ensure that your advertising dollars are not wasted and your campaign is running 24/7.

Analytics

We utilize the latest traffic analytics technologies to bring you the most accurate campaign performance data. Our tracking solutions encompass call tracking, Google AdWords conversion tracking, website analytics software and website heat mapping.