Local business listings are responsible for a significant portion of search engine traffic for any well ranking local business. Majority of search engines include their local business results within their map products (e.g. Google Maps), while Google, Yahoo and Bing include them directly in their Search Engine Results Pages. Having well ranking Google+ Business Page, Yahoo Local, Bing Places and HERE PrimePlaces (Nokia Prime Place) listings is paramount to a successful online marketing strategy of a business that operates locally.
Your Google+ Business Page (Formerly Google Places, Google LBC, Google Local Business Listing, or Google Maps Listing) is the most important element of a local SEO strategy. Numerous SEO companies world wide are observing this trend:
97% of consumers search for local businesses online
60% of searchers are more likely to visit a website with a business listing
Bing, Yahoo, Google Map Optimization – Toronto Business Benefits
A Google+ Business listing functions as your business’ social media account enabling you to be found across Google, face-to-face with your consumers and track social data effectively. Information shared on your Google+ Business listing is included into Google’s search results offering you additional exposure to your existing web marketing campaign. Consumers are more likely to provide feedback on your Google+ Business listing than any other platform.
Once your customer interacts with your business listing, his social connections will discover your website in search results. The social connections of your customers witness a significant increase in your website’s ranking if they are connected to a customer that interacted with your brand on Google+ via Google+ or even Gmail! Optimizing your Google+ Business listing can be the single biggest ranking boost your website will receive.
Our 3 Step Local Business Listing SEO Process
We will thoroughly analyze your business goals as well as the demographic, psychographic and media habits of your target customers. We will create a keyword list with the highest potential ROI.
We will create your Bing, Yahoo, Nokia, Google+ Business listings or optimize your existing listings. Simultaneously, we will perform a complete On-Page SEO optimization of your website.
An Off-Page SEO campaign will improve the ranking of your website and local business listing. We will often create strategies to encourage consumer and brand interaction through your local listing.