Conversion Optimization is the process of improving the conversion rate of a website or ad. The process often includes the set up of call to action elements and extensive testing, analysis, call tracking, web analytics, website heat mapping, etc.
Over the past decade our experience with conversion optimization (Toronto and international) has ranged from multinational AdWords campaigns to viral social campaigns.
Our Google AdWords campaign conversion optimization process
Setup of Google AdWords conversion tracking modules to measure individual keyword and ad conversion rates
A/B testing of ads to find the best converting as opposed to best performing ads in the conventional sense of click-through-rate
Website’s landing page A/B testing with the goal of creating a design that yields the highest possible conversion rate for your campaign
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