Marketing Project Portfolio Piece: Critical Protection

PPC marketing for

Critical Protection

#web design #google ads #lead gen

AdWave took complete project ownership over Critical Protection, ranging from creating a brand identity and website to creating a streamlined lead acquisition funnel through paid media.

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lead generation

AdWave created a comprehensive inbound strategy rooted in paid media. Today, AdWave is managing and continuously optimizing the campaign. AdWave’s approach is data driven, fueled by key performance indicators that make every action measurable and optimizable.

⬤ CPC % decrease on the main search campaign

Percent decrease progression from July 2021 until November 2021

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design to succeed

Critical Protection’s brand identity was designed to perfectly serve the customer segments identified by the customer. The website created for the project contains landing experiences and unique funnels for every target demographic pursued by the Lead Generation campaign, assisting reaching the optimal conversion rates and lowering the cost per acquisition.